I need your help! I am doing research into customer service in South Africa for my thesis.

The aim of this questionnaire is to be used as a primary method of data collection to understand

  •         What service providers are used?

  •         What your perception of good customer service is?

This information will be used for the purpose of my Honours thesis. The aim of my thesis is to understand if, and how, South African brands are able to brand service interactions with their customers. I will also investigate if brands are able to use customer service interactions to build equity.

The questionnaire consists of 12 questions. It should not take you more than 20 minutes to complete.

If you wish to receive a copy of the results of this study, please leave your email address at the end of the questionnaire. This information will not be used for marketing purposes.

No other personal information will be asked in the questionnaire.

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